Residing in the boogie down Bronx, Rob has been devoted to music since he was a kid, maintaining a deep connection to it in multiple forms (The Beatles, The Stones, Melle Mel, Run DMC, Kraftwerk, The Soul Sonic Force, The Talking Heads, Zeppelin, BDP, Public Enemy, Muddy Waters, UltraMagnetic MC
Mr. Lif (born Jeffrey Haynes) is a Boston rapper who is currently signed to New York independent label Definitive Jux. Besides his solo career, Lif is also a member of the hip hop group The Perceptionists with long-time friends and collaborators Akrobatik and DJ Fakts One. Mr. Lif grew up in the neighbourhood of Brighton in Boston, MA. For two years he attended Colgate University, dropping out after becoming enamored with the hip hop music being produced at the time.