Breed 77

Breed 77 comes from the British overseas territory of Gibraltar. Old Gibraltarian school friends, Paul Isola, Danny Felice, and Stuart Cavilla met up in London and became informally known as the Gibraltarian Mafia. When, in late April 1996, this circle of friends formed a band, they wanted a name to reflect their joint origins and called themselves simply Breed. The band were forced to change their name because it was previously registered by Steve Hewitt (formerly of Placebo) on his vanity record label.