Taio Cruz was born on 23 April 1985 to a Nigerian father and Brazilian mother, and raised in London, England. His love for music was evident from his school days and particularly college days, where he began taking his productions and recordings more seriously. Cruz is the founder and C.E.O. of Rokstarr Music London, which in 2006 released his debut single "I Just Wanna Know". Also in 2006, he signed a joint-venture partnership deal with UMusic Companies, Republic Records and Island Records.[2]
