Hawnay Troof's story is one of great complexity. Left-field prodigy Vice Cooler, a gifted small-town reject, has redefined underground music with a strong work ethic, charm, and a smooth grace. From making humble tunes in his bedroom to inciting thousands internationally into a craze, Cooler has quickly turned into a well-respected "outsider" artist amongst his peers. This story starts with one of music's most unlikely debut moments.