Anyone can start an Audience - Artists, fans, promoters, venues, labels - anyone who wants to get together with like-minded people to talk about music they're into, upcoming events etc
It's better than having to log onto 50 different websites and read countless emails to share opions and find out everyone's hot tips.
As Audience Manager you can send broadcast emails, and invite others to be administrators too. You can even share a calendar for your audience which will show the most bookmarked events. Check it out now by clicking 'Create an Audience' in the navigation menu on the right.
Tip - every Artist home page is already an Audience!